Truth in Marketing
Guidelines for Good Marketing
Here is a summary of “good marketing” practices that I’ve observed, which make it easy for me to find the information I need and want:
- Materials are fully known by the manufacturer.
- Materials are disclosed using language and format that consumers can understand.
- Materials are disclosed with specific names, such as “polyethylene” instead of “plastic.”
- Details are given for materials that show their special uniqueness and characteristics.
- Manufacturer websites have a “Materials” link on the main navigation, which leads to a page dedicated to disclosure of materials used to make a product line.
- Pages that sell individual products have a list of materials that is easy to find.
- Materials lists for each product are complete.
- Certifications are substantiated with actual certificates and other claims are likewise supported.
- Customer service has information on all materials on hand and can give this information to potential customers when they call or email.
Here is a pdf of the above list in a format for product manufacturers and retailers. Feel free to send this to any business that you would like to. Together we can show there is a demand for disclosure and encourage manufacturers to disclose.
For examples of good marketing and discussion, visit my Truth in Marketing blog.